Sunday, 14 September 2014

9 Things Successful People Won't Do...

TalentSmart has tested more than a million people and found that the upper echelons of top performance are filled with people who are high in emotional intelligence (90% of top performers, to be exact). So, I went back to the data to uncover the kinds of things that emotionally intelligent people are careful to avoid in order to keep themselves calm, content, and in control. They consciously avoid these behaviors because they are tempting and easy to fall into if one isn’t careful.
While the list that follows isn’t exhaustive, it presents nine key things that you can avoid in order to increase your emotional intelligence and performance.

1. They Won’t Let Anyone Limit Their Joy

When your sense of pleasure and satisfaction are derived from comparing yourself to others, you are no longer the master of your own happiness. When emotionally intelligent people feel good about something that they’ve done, they won’t let anyone’s opinions or accomplishments take that away from them.
While it’s impossible to turn off your reactions to what others think of you, you don’t have to compare yourself to others, and you can always take people’s opinions with a grain of salt. That way, no matter what other people are thinking or doing, your self-worth comes from within. Regardless of what people think of you at any particular moment, one thing is certain—you’re never as good or bad as they say you are.

2. They Won’t Forget

Emotionally intelligent people are quick to forgive, but that doesn’t mean that they forget. Forgiveness requires letting go of what’s happened so that you can move on. It doesn’t mean you’ll give a wrongdoer another chance. Emotionally intelligent people are unwilling to be bogged down unnecessarily by others’ mistakes, so they let them go quickly and are assertive in protecting themselves from future harm.

3. They Won’t Die in the Fight

Emotionally intelligent people know how important it is to live to fight another day. In conflict, unchecked emotion makes you dig your heels in and fight the kind of battle that can leave you severely damaged. When you read and respond to your emotions, you’re able to choose your battles wisely and only stand your ground when the time is right.

4. They Won’t Prioritize Perfection

Emotionally intelligent people won’t set perfection as their target because they know it doesn’t exist. Human beings, by our very nature, are fallible. When perfection is your goal, you’re always left with a nagging sense of failure, and you end up spending your time lamenting what you failed to accomplish and what you should have done differently instead of enjoying what you were able to achieve.
5. They Won’t Live in the Past
Failure can erode your self-confidence and make it hard to believe you’ll achieve a better outcome in the future. Most of the time, failure results from taking risks and trying to achieve something that isn’t easy. Emotionally intelligent people know that success lies in their ability to rise in the face of failure, and they can’t do this when they’re living in the past. Anything worth achieving is going to require you to take some risks, and you can’t allow failure to stop you from believing in your ability to succeed. When you live in the past, that is exactly what happens, and your past becomes your present, preventing you from moving forward.

6. They Won’t Dwell on Problems

Where you focus your attention determines your emotional state. When you fixate on the problems that you’re facing, you create and prolong negative emotions and stress, which hinders performance. When you focus on actions to better yourself and your circumstances, you create a sense of personal efficacy that produces positive emotions and improves performance. Emotionally intelligent people won’t dwell on problems because they know they’re most effective when they focus on solutions.

7. They Won’t Hang Around Negative People

Complainers are bad news because they wallow in their problems and fail to focus on solutions. They want people to join their pity party so that they can feel better about themselves. People often feel pressure to listen to complainers because they don’t want to be seen as callous or rude, but there’s a fine line between lending a sympathetic ear and getting sucked into their negative emotional spiral. You can avoid getting drawn in only by setting limits and distancing yourself when necessary. Think of it this way: if a person were smoking, would you sit there all afternoon inhaling the second-hand smoke? You’d distance yourself, and you should do the same with complainers. A great way to set limits is to ask complainers how they intend to fix a problem. The complainer will then either quiet down or redirect the conversation in a productive direction.
8. They Won’t Hold Grudges
The negative emotions that come with holding onto a grudge are actually a stress response. Just thinking about the event involved sends your body into fight-or-flight mode. When a threat is imminent, this reaction is essential to your survival, but when a threat is ancient history, holding onto that stress wreaks havoc on your body and can have devastating health consequences over time. In fact, researchers at Emory University have shown that holding onto stress contributes to high blood pressure and heart disease. Holding onto a grudge means you’re holding onto stress, and emotionally intelligent people know to avoid this at all costs. Learning to let go of a grudge will not only make you feel better now but can also improve your health.

9. They Won’t Say Yes Unless They Really Want To

Research conducted at the University of California in San Francisco shows that the more difficulty that you have saying no, the more likely you are to experience stress, burnout, and even depression. Saying no is indeed a major challenge for most people. “No” is a powerful word that you should not be afraid to wield. When it’s time to say no, emotionally intelligent people avoid phrases like “I don’t think I can” or “I’m not certain.” Saying no to a new commitment honors your existing commitments and gives you the opportunity to successfully fulfill them.


Saturday, 13 September 2014

Make the most out of your content marketing efforts

These tips and tricks can help you make the most out of your content marketing efforts. Can you work them into your strategy?
When working in a specific area for awhile, either on purpose or by pure serendipity you tend to uncover hidden gems. Working in the content marketing industry over the last few years has been no exception.

I've learned many creative ways to hack the content marketing process to get improved results. Let's take a look at a few of them and how you can use them.

Go All in on Ranking Blog Posts

Have you ever had a blog post that with little effort started ranking in the top one to three positions on search results for an important keyword? Then all of a sudden you see that this blog is now driving a significant number of organic search visitors.

Go all in and covert that blog post into a fully built out and expanded page on your site. Increase the value the visitor gets from coming to the page by adding additional content, including videos, expert opinions, and more.
In addition to developing more value on this page for the visitor, optimize the page for conversion by experimenting with conversion offers and different call-to-action styles and placements.
It's likely that converting a blog into a fully built out page will also bump up a search listing even higher in the results.

Gain Free Eyeballs

Collaborating with other industry experts on content has a great deal of benefits and I'd highly recommend doing it on a regular basis.

With the right approach, you'd be surprised how easy it is to get others to collaborate with you for free. The key is to find industry experts or complementary companies with a big social following made up of the same personas your content is trying to target.

One of the biggest benefits is that typically those who you collaborate with will also share out the content to their audience. This opens the door to a whole new audience that you would likely never be able to get in front of and as they come to your website to read the blog, you can convert them into your audience.

You can take it one step further and create a mini paid social campaign to promote the blog post and use the contributor as the way you target who see's the post.

Shorten the Process

The standard flow of the user's experience is: read a blog, click a call to action, visit a landing page, and fill out the form. But what if you could eliminate steps to make this process easier?

HubSpot recently did a study where they experimented replacing the call to action with a mini-landing page module. This module had the content offer and a form to fill out right on the blog.
So what did they find? When HubSpot took a look at their results, they found there was a four times increase on lead conversion when using the mini landing page module vs. the call to action linking to a landing page! You can read all about their experiment here: "Which Works Better for Blog Conversion: A Standard CTA or a Full Form?"
I can't say this is always going to be the best option for every offer and every company. The best thing you can do is test and measure this approach and see if it works for your particular case.

Give New Life to Popular Old Content

There's a good chance that you have written a few blockbuster hits over the years - content that was very popular, got lots of shares, and converted or assisted in converting a great deal of leads.

Over time, especially if it was time-specific, that content slowly fades into the shadows and you move on to create new content in hopes of creating the next big post. However, sometimes the best way to ensure a successful post is not to create something new, but rather to polish and revive something that was already successful.

Take the time to go back and identify your best content to find new ways to breathe new life into it. This could be by expanding on the idea, updating it based on new best practices, creating an expanded video, or getting other industry experts to add their opinion.

Then you can re-promote the content as "new and improved." Because that topic was so successful the first time around, it's likely that the expanded version will also be very successful.

Tweak the Time You Post on Social

At any given time only about 7 to 10 percent of your Twitter followers are logged into Twitter. This means if you're lucky and share content at your busiest point, only about 10 percent of your audience will even have the chance to see it.

Just like sending out email blasts, it's important that you strategically pick the times you share out your content to help maximize its exposure and results.

Depending on the size of your audience and which social network it is, I typically identify three to five peak times to schedule important content posts around. You can find out when the peak times are by either digging into your insights on your social pages or using social tools such as Followerwonk.

best-time-to-post-on-twitterMake sure each time you post, you're creating a unique post that holds value to the user and not simply copy-and-pasting the same post over and over.

Get More Out of Your Thank-You Pages

As valuable as your landing pages are, your thank-you pages are equally important. Think about it - you've built enough good will and trust with a person to get them to convert once, so the likelihood that they would be willing to do this again right away is very high.

This makes thank-you pages prime spots to drive additional conversions and continue to move them down the funnel. Typically you will want to put whatever the next lifecycle stage conversion offer is on the thank-you page. So if the lead just converted on a top-funnel offer, there should be a middle-funnel offer on the thank-you page.

This can also be a great way to use progressive profiling on your forms in order to gather even more data on a lead. Just make sure the second follow-up offer has enough value that they will be compelled to submit even more detailed information.
You may also want to experiment with also including your newsletter sign-up and social following buttons. These both often see great results from those who land on your thank-you pages.

Saturday, 6 September 2014

Using Automation to Scale Your Business

USING AUTOMATION TO SCALE YOUR BUSINESS


You've probably learned from first hand experience just how much work goes into
running your online business. For a lot of folks, owning an online business has
become a little like a full time babysitting job. The point behind leaving your day
job to start your online business was so that you would have more time to spend with
family, friends, and maybe even do a few other things you like to do with your
time…right?


At least, that was the impression you got from talking with others who were doing
the online business thing. They always seemed to brag about how much free time they
had to do the things they wanted to do.


But, for some reason your online business has become a daily chore. You are probably
even wondering why it works for everyone else, but you are not able to unleash
yourself from the monster you’ve created. The reason is really pretty simple. If you
do not automate the key aspects of your online business, then you will become a
slave to it. But, before you can reach this point, you must realize that the point
of having a computer was to get the computer to do the bulk of the heavy lifting for
you.


When you can accept that idea and work towards that end, then you will finally make
some waves. If that sounds more like why you started your own online business, then
I want to share with you some key points that will help you to start putting the
bulk of your online business on autopilot sooner than later.


Automate Tasks

There’s no need to do the work that a robot or machine can do. After all, we are
smarter than robots and machines and we shouldn’t be expending brain energy on
tedious tasks if we can get a machine to do them for us. For example, there are
probably some tasks in your business that you may find yourself repeating over and
over again. Especially in the SEO business, if you have multiple tasks that need
carried out on a daily basis, say account creation, proxy gathering or scraping
there is software available such as Ubot (along with
various tutorials) that can help you build your own custom “bots” that will carry
out these tasks for you regularly. This will free up extra time to use your awesome
brain on more important issues. Another options is learning how to use macros to automate tasks.


Automate Leads

In the old days of offline marketing, you had to go pound the pavement to generate
your own leads. It was a lot of work for one person to have to do. It often did not
leave much time to do other aspects of your business, because you were always in
need of having to go out to grab new clients to ensure that you were maintaining a
consistent sales record from one week to the next. Today, with the advent of
computer software, website development, and the Internet itself, you can set one or
more websites up to grab leads for you.


In other words, this is a “set it and forget it” type of process. From getting names
on your mailing list to grabbing emails of people who want to hear more about your
product or service, all of these tasks are things you can and should be automating.
Want leads on a consistent basis? Try offering a free guide on your site in exchange
for an email address. This is a great way to build up your mailing list, which
you’ll need to explode your growth and revenue.


Product and Sales Automation

What makes a traditional brick and mortar retail
store different from an online store is that you do not need anyone to man the
register. With all of the various ecommerce platforms available that handle your
shopping cart, payment gateway, order status and product delivery, there is little
excuse to have it any other way.


The same thing exists for various methods of product delivery. There are software
options that auto generate shipping labels for your products, if for some reason you
are doing the shipping yourself. Better yet, you can more efficiently use services
that turn your product delivery responsibilities directly over to a drop shipper for
you, once again unleashing you from your desk.


Putting Traffic Generation on Autopilot

There are a number of ways a person can use a computer to generate traffic. One way
is to develop a huge content base over a large amount of time. The only problem with
this approach is that it is slow and very time consuming, but if you stick to it and
produce high quality content on a regular basis you will eventually develop a core
readership that will keep coming back to your site over and over again. Of course
this assumes they will know about your new content every time (through an email
newsletter or RSS feed).


Automating Relationship Building

With the use of auto
responder software, the whole process of regularly making contact with your
customers and subscribers can be done automatically. Anytime a new client signs up
for your email list, your auto responder is set up ahead of time to spit out emails
to these clients in regular intervals, based on how you set the auto responder
parameters. You can set up a whole month’s worth of emails in one sit down and then
not worry about it for the remainder of the month.


With automatic email sequences, your customers are remembering that you and your
business exists. All you have to do is set it up initially and let it go to work for
you. In this capacity your business is living to serve you, not the other way
around.


Putting Market Research On Autopilot

Every business has to do market research if it wants to survive. Fortunately, the
Internet makes doing market research so much easier than it used to be. Sure, you
can pay a company to send you regular reports on your particular market niche. But,
you could just as easily set up your autoresponder with targeted email surveys that
solicit responses from customers who have signed up to your list. Again, since this
is part of your autoresponder’s task, all this can be set up by you ahead of time.
You can ask your client to visit your website to try a new offer, fill out a survey,
or participate in some other process by which you obtain market analysis. The sky is
truly the limit.


Now that you have a better idea of how you can put your online business on
autopilot, the next step is to start implementing some of these ideas to free up
more of your time. With more time to do other things, you can begin thinking about
how to better monetize and expand your business, or perhaps even set up another
online business that practically runs itself for you. Real success in the business
world is learning to do something efficiently that makes money for you and then
repeating the process.

M.Bonds enjoys writing about small business topics for the startup entrepreneur and
is a fanatic of getting things done efficiently. He resides in NYC where he runs a
small consultancy firm for local businesses.

http://jaysonlinereviews.com/using-automation-to-scale-your-business/

10 Creative Ways To Make Money Online


Make More Money Online

If you’d claimed it was possible for the average guy on the street to make millions of dollars online just a decade ago, the chances are good you’d have heard nothing but laughter in response. Today, though, there are countless Internet millionaires who turned a great idea into obscene profit, used the power of the web to promote their offline business or simply worked their butt off to sell their skills online.
While it’s unlikely that you’ll ever earn enough to buy your own private island, there’s nothing to stop you from using your skills to make a comfortable living online. In fact, while the media would have you believe that online success stories are limited to just a few lucky, hard working people who stumbled on a great idea that went on to make millions, the reality is that there are tens of thousands of people who make a living exclusively online. Here are just ten ways you can join them.

How To Make Money Online


1. Sell Stock Photography

Sell Stock Photos Online
The Internet has caused an explosion in the demand for stock photography. As the number of media and commercial outlets has increased dramatically with the growth of online media there’s an enormous need for high quality stock photos.

Yuri Arcurs is the man everyone turns to for their stock photo needs. As the world’s top selling stock photographer he sells an image every 8 seconds, 24 hours a day (that works out to over 4 million images each year). Arcurs makes millions of dollars each year simply by being the best at what he does. There are lots of great photographers in the world and the barrier to entry is as low as ownership of a camera, but Arcurs has managed to build a reputation online for consistent, high quality and imaginative images.
If you’re a professional photographer (or even just a hobbyist) you should consider the possibilities of selling stock images online.

2. Tweet For Sponsors

Sponsored Tweets
SponsoredTweets.com is an online platform that allows you to make money on Twitter by charging sponsors for communicating their advertising messages to your followers. You set the amount you want to get paid for every tweet you make, choose a category and select keywords you want to work with. You then wait for advertisers to contact you and take you up on your offer, paying you the amount you specified for each tweet that you make.

All throughout the process, the tweeter has full control over his or her account, and may choose the wordings of the tweets, or may choose to reject the tweet altogether.

3. Blog for Ad Revenues

Google Adsense Money Online
If, however, you already have a blog with a devoted following it should be easy for you to leverage your readers into hard cash. Ad networks such as Google AdSense pay big money to place their ads on your site, and you’ll receive a payment every time a reader clicks one. While it’s easy to go overboard and fill every spare pixel, if you place your ads well it’s possible to make a comfortable income from your site.

One of the most successful bloggers around today is John Chow, a Canadian blogger who makes more than $40,000 a month through ad sales and other revenue streams. Ironically, his blog is about ways to make money online.

4. Sell Affiliate Products

Affiliate marketing money online
If you have a flair for sales copy you could try your hand at selling products for affiliates. While many people take the seedy route of selling diet pills and penis enlargement products, if you want to keep your conscience clear you’ll find that Amazon runs a very successful affiliate program that allows you to make money advertising any of the products for sale on their site. eBay also have a pretty good affiliate setup, with their top affiliates earning $1.3 Million a month, WOW!



5. Write an e Book

make money sell ebook online
In recent years the self-publishing world has exploded online to the point at which you don’t even have to run your own site in order to promote a book. Amazon, Barnes & Noble and Kobo are just a few of the sites on which you could self-publish today, with commission rates of around 70% available on every sale.

The number of eBooks on Amazon reached 8 million last year, and Amazon stated that eBooks are outselling hard backs 2 to 1, 62% of ebook sales fell into the Thriller and Mystery genre, so if you feel that you could pull this style of genre off then you will be in for a good chance of sales.
26 year old self published author, Amanda Hocking from Minnesota makes more than $2 Million a year from her ebook sales. Amanda Hocking’s stories about, trolls, vampires and zombies and  ‘supernatural teen romances’ sell for $2.99 or for as little as $.99.

6. Become a Virtual Assistant

Virtual Assistant
Every small businessman would love to hire a full time assistant to take care of the little things, but many simply can’t afford one. Thanks to the Internet, though, they can now hire part time assistants who work for a whole host of clients, and all at a much lower cost than a full time staff member.

If you work from home this may be a perfect opportunity to make a consistent income. Virtual assistants can earn $20 an hour in return for booking travel tickets, interacting with clients and dealing with the daily needs of small businesses.

7. Lease Your Skills

make money online outsource
Most people have at least one skill that carries a market value, though until now that skill may have been impossible to monetize in the traditional job market.

Sites such as 99Designs, Elance, Freelancer and iWriter allow people to hire out their skills as writers, coders, designers, translators and lots more on a contract basis. Freelancing sites are a great way to boost your income in your free time, and with enough motivation and hard work you could find yourself earning a comfortable full time income from them.

8. Selling on eBay

Make Money On eBay
eBay is a great way to turn your unwanted things into a little spending money, but it isn’t just a place to sell your old Star Wars action figures. In fact, eBay’s global marketplace can offer a great way for canny traders to buy and sell their way to profit. By buying wholesale you can sell anything with a mark up. Even better, if you have the skills to make things people want to buy you could start your own home-based craft business, selling to customers around the world.

Matt & Amanda Clarkson are a successful couple who so far have managed to make over $8 Million in eBay sales.

9. Become A Mobile App Tester

test iphone apps
People that are rather uncertain of their application development potential can still make some money through the usage of iPhone apps.

People that have the time and desire to test iPhone apps and discover bugs can be rewarded payments for their efforts. uTest is one such application. Individuals that have signed up will also build some reputation on the basis of the testing they have done so far.
Better reputation signifies access to more profitable app testing opportunities.

10. Designing T-Shirts

design tshirt make money
Finally, if you have something of an artistic streak you could kick off the next viral sensation with your own range of funky, arty t-shirts. Sites such as CafePress allow users to upload their own t-shirt designs and sell them on their personal online store.

You can also contact distributors such as threadless.com or designbyhumans.com to release your t-shirt designs to the masses.
If your designs catch the eye you could be looking at enormous profits when they take off in a big way.
Checkout our article The Top 10 Tips On Starting Your Own Successful Clothing Line, this should give you an idea on how to kick things off.

Conclusion

As you can see, to make money online you don’t have to be particularly skilled with computers. You don’t need to be know how to build your own website from the ground up, and you don’t have to be a mogul with millions of dollars to invest in success. If you have any kind of artistic skills, creativity or business savvy you can turn it into profit.
In short, you should understand that the online world is just like real life. The same opportunities are there for the taking, but instead of drawing your customers from just your home town you can reach out with your great ideas to the far reaches of the earth.
So why not start today?
http://addicted2success.com/success-advice/10-creative-ways-to-make-money-online-right-now/

Tuesday, 2 September 2014

The 7 Deadly Digital Sins




The “Rule of Seven” is well known in marketing and advertising as the number of times a person must be exposed to a brand before the message “sticks.” But the rule only works if each touch point gives a consistent, positive impression of the brand. When those impressions happen online, white noise, tactical mistakes and basic operational errors keep you from breaking through to your customers.
Consumers are inundated with more frequent marketing messages across multiple channels. Every chance to create a lasting, positive impression is vital. Every part of the organization is responsible for making the most of those impressions, but particularly the executives who should be leading the effort.
Leaders must implement digital oversight to turn common mistakes into competitive advantage. That’s where a new “Digital Rule of Seven” comes in – seven critical website mistakes (and how to avoid them).
1. Missing the point. The web team is often not at the table when the big corporate decisions are made, so when the new strategy is unveiled, there’s no guidance on how the website should serve it.
Take the website out of its silo. Make the web team part of strategy discussions with all departments and teams, at all levels, from the very beginning.
2. Building on sand. Visitors expect to see consistent, accurate information. In a highly crowded landscape, companies that deliver a great user experience can seize competitive advantage.
To avoid a “wobbly” website, define and account from the very beginning the key “pillars” that form the foundation of a robust website - usability, SEO and accessibility.
3. The phantom standard. Managed effectively, website policies and standards can help you protect your brand, reduce your development and maintenance costs, and ensure an optimized user experience. For policies and standards to succeed, you need an end-to-end plan for defining, implementing and managing them throughout the website lifecycle.
4. “That ain’t my job.” Often, there are far too many cooks in the kitchen. Between web editors, designers, brand guardians, executives and third-party agencies, site management and governance can disintegrate into a sporadic activity. Without individual responsibility, even the best standards will fail to deliver. This responsibility must be clear and explicit.
5. The issue with stone tablets. Markets evolve. Threats and opportunities emerge. Business plans alter focus. Sadly, for many websites, things just go on as normal.
Effective management and governance processes are always evolving but your website is tied to your business objectives. If your objectives change, so must your site (and possibly the standards you use to manage it).
6. The people problem. People are difficult and brilliant, in equal measure. They are inherently creative. They want to improve things. They want to make their mark.
Unfortunately, sometimes they do so at the expense of your website’s effectiveness. Ultimately, getting your website right is not simply about assessing analytics data such as traffic, referrals and conversion rates. It’s far more effective to build a culture of best practice.
7. The Estonian microsite problem. Corporate sites in multiple languages. Local office sites. Campaign-specific microsites! Keeping track of all that information can be a nightmare.
Avoid drowning in content by making data your friend. Ongoing measurement is a must if you are to understand how your site is performing against your key performance indicators (KPIs) and your defined policies and standards. It’s only then that you can determine whether you are on track or need to take some remedial action.
Achieving all the above used to be much easier, but the amount of content that comes in and out of organizations has exploded. We’re producing more content and using many different tools across many different channels. It all affects the brand experience. As a result, maintaining brand consistency has become a very challenging problem.
Only when “digital governance” becomes a priority in the C-Suite will this be effectively addressed. That is, just as upper management provides processes and standards to govern offline communications, they should provide oversight for digital communications, as well. Top-down leadership is needed to set and enforce these vital rules across the organization. That is a responsibility executives simply cannot hand off or ignore.

http://www.entrepreneur.com/article/236257